After nearly a year of research, planning and preparation, a very exciting change is being unveiled here at SWIF, and we’re finding ourselves refreshed, re-energized and ready to charge forward because of it!
SWIF has introduced an updated logo and new tagline to clearly identify SWIF’s work and help inspire new and growing partnerships to continue impacting the southwest Minnesota region.
The updated logo maintains its 18-line pattern (for each county in our region), creating a large square that represents the state of Minnesota and the small square representing the southwest Minnesota region coming to the forefront, showing the region’s leadership in innovation, creativity and productivity.
In addition, SWIF’s new tagline, One Connection. Unlimited Possibilities., speaks to the way we work, regardless of specific programs and initiatives. SWIF is a single connection offering unlimited possibilities to grow and promote people, businesses, entrepreneurs and communities in rural southwest Minnesota. Donors to SWIF see the Foundation as a single connection that, in its role as a community foundation, advances and enriches individuals, businesses and communities throughout the region – stimulating unlimited possibilities.
Communications and development are key efforts driven by SWIF’s current Board of Directors. SWIF believes southwest Minnesota is facing an incredible opportunity with the transfer of wealth taking place. We believe we can play a major role to help retain a portion of this wealth and ultimately help maintain the vibrancy and services we care about in our rural communities, but people need to know and understand our work. This investment is for the future of our communities and southwest Minnesota!
Watch for our Connect newsletter to hit your mailbox very soon for a first look at our updates. And, don’t forget to mark your calendars for our Oct. 25 SWIF banquet where the new look will be officially unveiled!
Watch and listen to this “Brand in Motion” video clip for a quick preview! SWIF’s Brand in Motion
