Dana Nelson is an entrepreneurial leader who champions community partnerships and loves all things Minnesota. Most recently, as Vice President of Legacy and Community Partnerships for the Super Bowl Host Committee, Dana oversaw the charitable strategy and community relations for Super Bowl LII. She led a 52 week giving campaign in honor of Super Bowl LII, investing more than $5.5M in to improve the health and wellness of kids and families across Minnesota.
Prior to joining the Super Bowl Host committee, Dana was the founding executive director of GiveMN. As its “Cheerleader-In-Chief,” she led the launch of Give to the Max Day in 2009, which rallied Minnesotans around causes they care about and raised $14 million for Minnesota nonprofits and schools in one day. Minnesota’s Give to the Max Day continues to be one the largest online giving events in the world. Previous to GiveMN, Dana oversaw global workforce engagement of over 350,000 team members at Target and also had productive stints at Minneapolis Public Schools and Sun Country Airlines.